- The videos show women's baby bumps disappear as they breathe inwards
- 'Belly pumping' (BP) technique is part of the Bloom Method exercise programme
- Focuses on core strength and helping women to de-stress ahead of childbirth
- Programme is the brainchild of Brooke Cates from Boulder, Colorado
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Jaw-dropping videos showing women's baby bumps appear to vanish in seconds are sweeping social media.
The clips are part of a growing trend for a technique called 'belly pumping', part of an increasingly popular exercise programme for mothers.
Women film themselves breathing deeply through the diaphragm - as opposed to the chest - which not only helps to de-stress but also appears to make their baby bump all but disappear.
Recent Instagram videos have racked up as many as 4,000 views and hundreds of comments from women dying to know more about the technique.
The exercise programme, called the Bloom Method, originated in Boulder, Colorado and promises to help expectant mothers keep up their core strength during pregnancy.
The brainchild of pregnancy specialist Brook e Cates, who is currently planning a series of online classes, it focuses on a range of pelvic health and abdominal exercises.
And Cates insists that far from harming the baby, performing Belly pumps (or 'BPs') simply makes the child 'slide up' towards the rib cage.
A recent video, which has since gone viral, shows instructor Rachel activating her transverse abdominal muscles to 'hug' her baby.
According to Babble, this 'creates a contraction between the pelvic floor and deep core muscles and lifts and activates the pelvic floor'.
Instructor Rachel tests out the Bloom Method and starts by showing off her baby bump
Her bump slowly begins to disappear as Rachel breathes upwards through the diaphragm
Within seconds, the baby appears to vanish as it moves upwards towards the rib c age
As Rachel inhales, the baby bump protrudes again in the video which has since gone viral
Writing on the Bloom Method's Instagram page, Cates explained: 'Belly Pumps are a must for all mamas, while we teach a series of deep core engagement exercises these are super yummy and easy for any woman to incorporate into her pregnancy.
'Adding BP's to your day may feel weird at first as most of us are chest breathers before we draw awareness to the imporantace of diaphragmatic breathing.
'Stick with it and be patient... your body came into this world breathing this way, it just has to remember.'
Cates, who said she would be trying for her first baby in a few months, told Babble: 'I'm greatly looking forward to having my mind completely blown when I go through pregnancy for myself!'